Thursday, June 02, 2011

About As UnPlantation Negro As It Gets • Valuing The 50 Cent Phenomenon • Professor Sticman • DV University • Spring 2011

Fifty’s rise to power was a people’s movement. 

In terms of the mixtape game. How he came into the game and flooded the streets. 

That was inspirational. That was leadership. That was something people could use. That was a hustler. People learned from what he was able to accomplish.

Soldier Boy... his song, 'I turn my swag on'. How real is that? That’s a young brother sayin’ ... 'why are they hating on me? All I did was get this money. So I’ve just got to turn my swag on. I’ve got to be confident regardless.' 

I can relate to that sentiment." 
 Sticman

4 comments:

Anonymous said...

Whether you like his music or not, the strategy and execution of 50's launch is the greatest in the history of hip hop. Maybe music. Bar none. Before being cosigned by heavyweights (Dre & Em), leveraging the beef from "how to rob", Wu beef, continuing with a feud with Murder Inc., his tapes were everywhere. He really gave cats a blueprint on how to establish relevance to the point where you can't be denied a share of voice. The time spent building a reputable brand from scratch and leaving a very wealthy man was shorter than anyone before him.

Anonymous said...

Anon,
50 did his thang...but check your history books.

Anonymous said...

Yeah bruh, I'm all for choosing 50 over John Gotti as a source of inspiration and whatnot, but to say he has the greatest launch in the history of Hip-Hop is 'bout as accurate as a European Jesus.

Don't know too many rap cats that were handed anything on a silver platter. Self-motivation and fighting against all odds has always been a common inspirational narrative in the genre of rap e.g. Kool G Rap's classic anthem "Rags to Riches."

50 a people's movement? Well, Hip-Hop is a people's movement. If it's Hip-Hop it ain't got no choice but to be a people's movement.
I would even argue the majority of American culture began as a people's movement. The problem is protecting these movements from expropriation when they begin to gesture something autonomous.

Yeah 50 worked hard, and so did Too Short, DJ Quick, Easy-E before him; and Russell Simons before them and so on.

The Doc said...

You'd be a fool to get in the music game (or hell damn near any biz) without studying the moves of Fiddy or Master P or other moguls. (Watch how I move, mistake me for a player or pimp...)

Hell, the guy teamed with the guy who wrote 48 laws of power and put out his own 50 laws version. (Can the guy market, or can he market?)

Now, if only these two DPZ niggas would get off their asses and put out 'Information Age' i'd be a happy man.