Keep It Krill ...

People often ask me: "DV. How do you keep such a smooth, chocolate brown, cocoa butta mixed with nutmeg and caramel complexion? Why you so dope? How you get so much game? DV, you just the muhfuggin man. What's your secret?!"

I tell them: Krill Oil!
(And 1,000 years of selective breeding)

There is however a major difference between fish oil and krill oil: in fish oil, the EPA and DHA are present in triglyceride form; whereas krill oil is rich in EPA, DHA and Astaxanthin in a unique phospholipid form.

This unique molecular form gives krill oil a distinct advantage – krill oil EPA, DHA and Astaxanthin are super-easy to absorb and bind directly to our cells to exert their beneficial effects. Best of all, these nutrients are extracted in their purest form as naturally-occurring substances present in krill.

1) BE SMARTER: Krill oil improves mental alertness and focus

Docosahexanoic acid (DHA) and phospholipids are essential nutrients that the brain needs for proper cognitive function and development.

In krill oil, the unique molecular structure of the EPA + DHA + Astaxanthin in phospholipid form enables it to penetrate the protective layer of the brain more effectively, so that more of these nutrients are delivered to the brain than conventional fish oils.

2) LIVE LONGER: Krill oil reduces the risk of heart attacks

Ingesting krill oil reduces the risk of heart attacks: it regulates cholesterol levels, keeps arteries clean and has anti-inflammatory effects that are beneficial to the cardiovascular system.

In Clinical Studies involving patients with high total cholesterol levels, krill oil reduced total cholesterol levels by a staggering 13% more than most conventional fish oils. The results were even more impressive in trials involving patients taking an anti-cholesterol drug together with krill oil, as the reduction in total cholesterol was even greater than when taking the drug alone.

These findings have led physicians in the US and UK to recommend combination therapy as an effective means for patients to maintain healthy cholesterol levels.

3) STAY ACTIVE – Krill oil improves joint flexibility

Osteoarthritis is a condition where the cartilage at the end of the joint wears away. Without the cartilage that acts as a ‘smooth glider’, the ends of the bones rub against each other resulting in pain, joint stiffness and restricted joint movement.

Krill oil contains vitamin E, vitamin A, vitamin D and canthaxanthin, which is, like astaxanthin, a potent anti-oxidant. The anti-oxidant potency of krill oil is such that when compared to fish oil in tems of ORAC (Oxygen radical absorptance capacity) values it was found to be 48 times more potent than fish oil.
4) AGE MORE SLOWLY – Krill oil neutralises harmful free radicals

Free radicals are highly reactive molecules that damage DNA and other biological cells, causing premature ageing of the skin and internal organs as well as serious health problems such as diabetes, heart disease, brain degeneration and cancer.

The antioxidant properties in krill oil are one of the most potent and powerful nature can provide – in tests measuring antioxidant strengths (ORAC values) krill oil has been shown to be 47 times more potent than fish oil, 34 times more powerful than Coenzyme Q-10 and 7.5 times the strength of seaweed Astaxanthin.