Monday, June 16, 2008

Corporate Branding Consumerism Memes & Mind Control

Neuroeconomics is using brains to do economics. In neuroeconomics, theories are constrained by facts about how the brain actually works. Neuroeconomics is a branch of "behavioral economics." Behavioral economics uses facts and ideas from social sciences that are neighbors of economics (psychology, sociology, anthropology) to show how willpower, concern for other people, limits on calculating ability, and biology influence economic behavior. Neuroeconoimcs expands behavioral economics by using facts about brain activity.

Neuroeconomics is also a new kind of "experimental economics." In experimental economics, we create simple bargaining games and markets, with economic motivation, to test theories and establish what variables cause economic outcomes. Neuroeconomics expands experimental economics by measuring biological and neural processes as people choose, bargain, and trade.

1 comment:

? said...

If there are actually people that have Nike or Guess tatoos they need their asses kicked without fail.